Since January 2018 I have been responsible for the Marketing of Exclusively Shows
This has involved the launch of the website and back office and ongoing updates with new, refreshing and relevant content.
The show literature, is also my responsibility, and includes the design and production of a 65-page show preview, 200-page catalogue and comprehensive show review, supported by a direct e-mail campaign in the run up to the show.
In addition to publicising the show directly to potential visitors, I also implemented the Trade PR campaign, which included writing the press releases to gain awareness of all of the initiatives.
Trade talks, also falls under my remit. Sourcing good speakers and the promotion of their attendance, via the show website, trade PR and direct mail campaign.
The final cog in the wheel, for the show, is that of social media, and growing our audiences specifically on Instagram and LinkedIn
The show’s attendance grew by 10% in my first year and 5% in my second.
I also instigated show videos, examples can be seen here.
Typical Trade coverage can be seen by clicking on the picture
Trade show graphics also fall under our remit, here is an example of a 5m wide graphic.